Ford and China-made Mach-E against Tesla
Ford Motor Company is advancing its localization strategy into the field of electric vehicles through the electric Mustang Mach-E made in China.
The model released in Shanghai last week. The first electric car built on a new electric platform by the second largest automaker in the United States. It is also the first Mustang model made in China.
The car manufactured by Changan Ford will be delivered in the second half of the year to compete with competitors, especially Tesla’s Model Y.
Zhu Zizz, chief operating officer of Ford’s electric vehicle division in China. Explain about “On a global scale, we have the only competitor Model Y.”
In the United States, in the first quarter of this year, approximately 70% of Mach-E sales came from Tesla.
Ford calls the model an “electric pony” saying it inherits the iconic Mustang sports car performance and provides exciting driving pleasure.
The performance version can accelerate from zero to 100 kilometers per hour in 3.7 seconds. It equipped with 6 cameras and 17 radars as standard, and also provides Ford’s Level 2 co-driver assisted driving function.
This Chinese-made model has more Chinese characteristics. Which is part of the “Ford’s Best, China’s Best” strategy launched by the automaker in 2019.
Among other things, it uses batteries produced by China’s BYD. Ford also cooperated with Baidu to develop the car’s infotainment system.
The automaker has established NEV R&D facilities in the country.
In terms of charging, Ford has reached an agreement with China’s leading start-up company Nio so that Mach-E users can charge their vehicles at the pillars of Nio.
Zhu said that Mach-E car owners can also visit more than 300,000 public charging pillars in 340 cities across the country.
It like several automakers, set up showrooms in 20 Chinese cities this year. Sell cars directly to customers at a fixed price.
Florian-Frederik Deutgen, Director of Automotive, Strategy and Consulting, Accenture Greater China. Further, says that “The direct sales model will save them from the unpleasant experience of bargaining and visiting different stores for price comparison. “