Zeiss taps into an aging society with eye care products
German optics company Zeiss Group said that the phenomenon of China’s aging society is a “major trend“. It has embedded some growth opportunities in the field of eye care. Its products and solutions occupy a considerable market share in this market segment.
As they grow older, they often face eye problems such as presbyopia and cataracts. Which requires eye care products and solutions specially provided by Zeiss.
There 264.02 million people aged 60 and over in China. According to China’s seventh national census released on May 11. They accounted for nearly 19% of the total population, an increase of 5.44 percentage points from the 2010 level.
Presbyopia is not a disease but a natural change, Which is becoming more and more common among Chinese. It occurs in people around 40 to 45 years of age and can continue. Data from Ipsos, a global marketing research organization, shows that in China, 92% of people aged 40 and over have visual impairment.
The elderly in China are more and more willing to invest in themselves.
From the economic point of view of the company, this is an important driving force for our business to move forward. It will make the eye care field an attractive part of us Maximilian Foerst. However, the president and managing director of Zeiss China, the local subsidiary of the German parent company.
China is becoming the second hometown of Zeiss. Since the COVID-19 pandemic, this trend has accelerated. Sales in China now account for nearly 16% of our global revenue. However, In the next 15 to 20 years, China’s eye care The department will become the main driver of the company’s business, he said.
Zeiss said it may be the only company that provides comprehensive solutions for presbyopia. Furthermore, Including spectacle lenses, laser vision correction and intraocular lens technology.
Its trifocal lenses can also solve increasingly serious eye problems, such as cataracts and high myopia. Moreover, Doctors can work with patients to decide on the solution that best suits them.
Foerst said that Zeiss has invested heavily in China, and China is an extremely important market for the company. In the past ten years, Zeiss has achieved strong growth in China and transferred more of the value chain to China.
Established a second R&D center outside of Germany in China.
We are expanding our R&D capabilities in China to tailor our solutions to the needs of the Chinese industry, Foster said.
On May 21, China’s first presbyopia surgery center was established in Beijing Tongren Hospital, a large medical institution. Moreover, the center expected to help more people overcome or cope with the vision problems of the elderly and have better vision.
China’s aging society will enter a plateau, not a peak period. For a long time, it expected that the aging population will account for one-third of the country’s total population, said Li Jia, Pangoal Aging, Moreover, a public policy think tank in Beijing Deputy Director of the Social Research Center.
“The new generation of Chinese elderly people have higher incomes and many of them are well-educated. However, they are showing higher and higher health awareness and higher expectations for the quality of life,” he said.