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The world’s most valuable brand hand trust: It has overtaken Apple…

The “World’s Most Valuable 500 Brands-Global 500-2023” research prepared by the international brand valuation organization Brand Finance has been concluded.

Accordingly, with a brand value of 299.3 billion dollars, Amazon was determined as the most valuable brand in the world. Amazon ranked second with $254.2 billion in 2021 and $350 billion in 2022.

Apple followed Amazon with a brand value of approximately 297.5 billion dollars and Google with a value of 281.4 billion dollars. Apple was at the top of the list last year.

In the aforementioned list, Microsoft is 4th with 191.6 billion dollars, US retail company Walmart is 5th with 113.8 billion dollars, South Korean technology company Samsung is 6th with 99.7 billion dollars, Chinese bank ICBC is 69.5 billion dollars. The US telecom company Verizon ranked 7th with $67.4 billion, Tesla 9th with $66.2 billion, and TikTok 10th with $65.7 billion.

While the value of the brand, which is at the bottom of the ranking table, was recorded as 4.7 billion dollars, Turkish brands could not enter the rankings this year as they could not reach this value.

According to the results of the research, the USA took the lead by far in the ranking of countries. While 201 of the companies in the Global 500 list consisted of US companies, 71 were Chinese, 32 were Japanese, 31 were French, 25 were British, and 24 were German.

Brand Finance Turkey Director Muhterem İlgüner told Anadolu Agency (AA) that Chinese electric car brand BYD has 57 percent, US oil firm ConocoPhillips 56 percent, Danish logistics firm Maersk 53 percent and US media company LinkedIn 49 percent. with the fastest growing brands, he said.

According to the “World’s 500 Most Valuable Brands” research by the international brand valuation organization Brand Finance, Amazon has become the world’s most valuable brand. Amazon’s brand value is $299.3 billion. While Apple followed Amazon with a brand value of 297.5 billion dollars and Google with a value of 281.4 billion, Turkish brands did not enter the top 500.

Informing that technology companies represented by 48 brands on the list continue to be the most valuable industry with 1.2 trillion dollars despite a 6 percent loss in value, İlgüner said, “With its brand value exceeding 1 trillion dollars, retail has become the second most valuable business line. The banking sector continues to increase in value. , is represented by 72 brands on the list. Google and Youtube, which belong to the Alphabet group, were determined as the strongest brands with a score of 93 out of 100.”

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