Green Dining is Becoming More and More Popular in Metropolises
Fresh salmon bowls, juicy beef burgers or frothy latte coffee are common lunch options for office workers in downtown Shanghai. How about protecting the environment while caring for your taste buds? Now, high-end commercial real estate developer China Xintiandi is offering people the opportunity to “keep green” while eating, shopping and relaxing.
The company is encouraging all catering tenants of its various properties to launch a “green menu”,
which includes the use of vegetables, beans and other plant-based ingredients instead of meat.
“Our goal is to promote more sustainable lifestyles and dining habits, and to help support China’s goal of achieving carbon neutrality by 2060,” Clarence Lee. Commercial Director of China Xintiandi at the opening ceremony of Xintiandi Restaurant Week earlier this month Express.
More specifically, China Xintiandi solicits restaurants and canteens to sign a green pledge. According to which they provide plant-based dishes based on regular recipes. In addition to Shanghai Overseas, its commercial complexes in Wuhan, Foshan, Chongqing, Nanjing and other cities are also taking this initiative.
The company said that more than 300 restaurants in Shanghai have agreed to participate in the event.
including Starbucks and other restaurants that already offer vegetarian menus. As well as high-end restaurants that offer a variety of vegetarian dishes.
“For restaurants, we are always looking for innovation, and sustainable development is clearly the way of the future,” said Wang Owen. Executive director of SENSE 8 Cantonese cuisine, who also accepted the green promise. “Low-carbon and green initiatives provide us with the opportunity. And to create new dishes and keep up with trends and customer preferences.”
Food and beverage brands that provide vegan recipes have launched nine set menus at the Foodie Social food court in Xintiandi to attract white-collar workers and younger generation customers who are looking for novel experiences.
Amber Lin, the person in charge of Xintiandi Duli Store, said:
“We feature fusion cuisine, breaking the stereotype of boring vegetarian food.”
According to the research company Euromonitor. The market size of plant-based meat in the Asia-Pacific region last year was US$163 million, of which China accounted for US$116 million, accounting for more than 70% of the total.
Ryan Huling, a researcher at GFI Consultancy, said. “Chinese consumers strongly want to try products that they believe are innovative or provide added value that they could not get before. This may give mixed products a more competitive advantage than existing vegetarian meat.”, Focus on China’s alternative protein industry.
Green Monday, a social enterprise that advocates sustainable diets in response to climate change. said that plant-based a year can help prevent 1.5 tons of carbon emissions. Which is equivalent to the amount of carbon dioxide absorbed by 66 trees each year. Food insecurity and public health crisis.
“The carbon emissions of animal husbandry are the highest among all industries. The carbon footprint of red meat is 10 times that of vegetables. And said Janet Mi, general manager of Green Monday personnel, operations and community. “Adding plant-based dishes to your meal plan helps reduce everyone’s carbon footprint.”
Lee from Xintiandi said that the “Green Commitment” marks the first step for Xintiandi to build a “sustainable community” that also includes two other pillars-sustainable packaging and sustainable store operations.
“China is a world leader in its commitment to sustainable development. Sustainable development is a key factor in leading a better life and promoting common prosperity,” Li said.
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