Family travel spending increased by 41% in the first half of the year
The Paper reported on Monday, according to data from the major online travel website Ctrip, that Chinese family travel spending in the first half of this year increased by 41% compared to 2020.
Ctrip data shows that per capita accommodation expenditure for family travel at least 20% higher than that of standard travel. But compared with others, family travel is much less price sensitive. It difficult to book parent-child rooms during peak seasons. Even if the price of some of these rooms exceeds 5,000 yuan ($785.63) per night.
Ctrip data shows that parents born in the 1980s and 1990s are the main consumers, accounting for 74.3% of the total number of family travel.
These parents who were born in the 1980s and 1990s considered more fashionable and pay more attention to quality. Ctrip data shows that cabins, RV camping, tent camping, tree houses and other non-traditional accommodation options are also among their choices. In 2020, 94.5% of family travelers chose hotel family rooms, 2.5% cabins, 1.2% tree houses, 1.1% tent camping, and 0.4% RV camping.
The number of camps in first- and second-tier cities has accounted for more than 50% of the country. According to data from Ctrip, 70% of parents bring their children to camp at least twice a year.
Ctrip said that although the current share of non-traditional accommodation is still low. It is growing rapidly and has broad prospects.