Chinese Culture Sweeps Young Consumers
With the increasing interest in traditional Chinese culture, the wok-fried movement. The rising wave of Chinese culture, is catching up with the attention of young consumers and grateful for Chinese cultural elements.
According to a survey conducted by the China Youth Daily Social Survey Center. Moreover, 96% of the 2012 interviewees expressed their willingness to pay for Guochao products.
China Youth Daily quoted a survey on Thursday that about 75.3% of the teenagers interviewed had bought national fashion clothing. 48.6% of them had purchased national fashion cosmetics.
About 47%, 43.5%, and 42.4% of the young people surveyed have purchased food, daily necessities, and toys, respectively.
According to the report, 17.3% of survey participants were born after the 1980s. Moreover, 16.5% after the 1990s, 32.4% after the 1995s, 11.7% after the 1995s, and 22.1% were born after the 2000s.
“National tide-style products are cost-sensitive and more suitable for Chinese people’s appearance and temperament,” said Chen Jiayi, a junior in Tianjin. Furthermore, “Some traditional Chinese brands are returning to the spotlight at acceptable prices,” Chen added.
Huang Heshui, a professor at the School of Journalism and Communication of Xiamen University,
said that in addition to traditional Chinese elements, Guochao products should also incorporate more modern Chinese elements, such as innovation and high technology.
In addition, 91.6% of the teenagers surveyed expect more TV programs with traditional Chinese culture.
Su Junbin, an associate professor at the School of Journalism and Communication of Xiamen University, told the China Youth Daily: “Only when modern Chinese truly understand, recognize and practice the spiritual connotation of traditional culture can they inherit traditional culture.”