Yuan successfully knitted with fashionable woolen clothes
Classic, chic, warm and undeniable wool sweaters or knitwear is an indispensable wardrobe for people-Yuan. A small town without a tradition of raising sheep has become the largest wool clothing production center in the United States.
After more than 30 years of development. It has the most complete knitted garment production chain, covering design, manufacturing, sales and marketing.
In 1976, a local cooperative purchased three manual flat knitting machines, and the wool industry in Puyuan Township, Jiaxing, Zhejiang Province began to take shape. In the early 1980s, the locals in S Garden discovered that woolen clothing profitable, and family workshops sprung up.
Then, people started opening shops on the streets and peddling their products. Which is the embryonic form of today’s large wool product market.
Every year, about 700 million sweaters and knitwear sold and shipped out of Pu Yuan, making it the largest sweater trading center in the country.
Xi Jinping, then secretary of the Zhejiang Provincial Party Committee, visited Puyuan City three times from 2003 to 2005. Encouraged local governments and enterprises to better develop and consolidate the sweater manufacturing industry and transform Puyuan Town into a fashion for woolen clothing. center.
Today, Pu Yuan has become a leading wool garment fashion center made in China. Including 15 wool sweater sub-markets and 5 convenience markets, with a total area of 1.7 square kilometers. Last year, the total transaction value of the wool garment industry reached 108.9 billion yuan (16.8 billion U.S. dollars). An increase of 22.7% over 2005 (when Xi Jinping visited the place last time). Last year, the city’s GDP was 13.31 billion yuan, an increase of 11.8% over 2005.
A tourist surnamed Zhou and a picky shopper from Beijing said: I am fascinated by the design of sweaters and bought 10 in 30 minutes. Furthermore, he spent a lot of time wandering the market.
Chen Jiangen, the president of a local clothing and fashion company, attributed Pu Academy’s success to the focus on improving design, quality and branding over the past 15 years.
He said: “Many companies here have already spent a lot of money to own their own designers and brands. They have obtained high premiums from chic and leading designs instead of low-value manufacturing in the past.”
Chen Rong (22 years old).
The President of Wenzhou Chamber of Commerce in Puyuan City came in the sweater business for the past two decades. He said that the charm of Puyuan City is that production, sales and marketing can be done online and offline. Chen Rong said: The local government has been fully cooperating with enterprises to integrate the Internet sales platform with all parts of the sweater business. However, Buyers and suppliers place orders and allocate manufacturing resources through their respective Internet platforms.